Media Kit

tvpic3.jpgDr. Krakow is a best selling author, professional speaker and expert on the ways of sleep and sleep medicine. He busts pervasive myths about sleep and sleep medicine and shows how there is a better way to long term sleep quality than medications. He is available for speaking engagements, interviews, training or coaching.

Below you'll find a virtual media kit that includes press releases, book reviews, video appearanes, and a summary of his broad experience in helping media sort out, understand, and consider sleep related issues from another perspective.

Book Review

Posted in Media Kit

Book Review for Sound Sleep, Sound Mind:
7 Keys to Sleeping Through the Night

Barry Krakow, M.D.
Hoboken, N.J.: John Wiley & Sons, Inc., 2007, XXXpp.
US $24.95, hardcover

In order to understand and to repair sleep disorders, the over-arching consideration is the interaction of one’s mental, emotional, and physical states. Dr. Krakow draws upon his extensive background as sleep researcher and as sleep disorder therapist to help readers understand the mental, emotional, and physical issues that produce insomnia, nightmares, and un-restful sleep. Importantly, he helps readers understand that the quality of their sleep deserves as much consideration as the quantity. He then provides a series of mental exercises, with accompanying mnemonics to aid in their implementation, which allow people to pinpoint thoughts, feelings – both physical and emotional -- and images which prevent them from entering, and remaining in, satisfying, sound sleep. Finally, he presents a crucial discussion of physical problems which lead to fragmented sleep and the treatments available for their resolution. As you read, look for some whimsical word play and for instructions on using your socks to help determine if you have a physical disorder that interrupts your sleep quality.

This book will put you to sleep . . . though not while you’re reading it.  Self-help books for sleep disorders tend to focus on either “mental” or “physical” approaches to the problems of insomnia and of un-restful sleep. This outdated, mind-body split is laid to rest in this ambitious book which integrates current information on the development, diagnosis, and treatment of sleep disorders from both a psychological and a physical point of view.

Barry Krakow, M.D., draws upon his extensive experience in research and treatment of sleep disorders as well as in internal and emergency medicine to develop a sleep disorders model that integrates mental, physical, and emotional components.  He leads the reader through a series of mini-lessons, or “keys,” to an understanding the mind/body nature of their sleep disturbance, and to the development of systematic procedures for tackling each dynamic which hinders their ability to slip into a sound, uninterrupted sleep.  Throughout, he provides mnemonic cues for the procedures, and reinforces the lessons in each chapter with a closing “Pearl” which elucidates the chapter’s points. It’s easy to feel crotchety when sleep-deprived, and Barry’s occasional sly play on words provides some levity.

Much information written for the lay person who is trying to solve sleeping problems has a relatively narrow focus.  Use of mental imagery, control of the environment and pre-sleep activities, physical relaxation approaches – all are useful in and of themselves, but are likely to fall short of delivering optimum results when used in isolation. More than anything else, the multiple examples of the inseparable relationships among physical and mental states and sleep patterns set this book apart and make it a comprehensive guide based on the best current scientific evidence.

What, then is proposed for the reader’s journey to slumberland? Krakow sets the stage for Sleep Dynamic Therapy (SDT) by examining the signs, symptoms, and consequences of poor sleep quality.  Recognizing that most persons are accustomed to thinking of their sleep problems as getting too little sleep, he provides a self-rated “Sleep Misery Index” to illuminate the connections between poor sleep quality and other physical/mental and emotional problems. Since the ability to rate one’s own sleep quality is the critical step to success in solving sleep problems, he reviews ten barriers that can interfere with gaining a clear picture of sleep quality, including the “Catch 22” of dulled mental capacity and judgment which proceed from disrupted sleep patterns. Once the reader is securely focused on improving sleep quality rather than sleep quantity, the process of learning to slow down the body and mind can begin.

Notably, Dr. Krakow teaches the reader how to investigate the quality of sleep they are achieving rather than to get caught up in the idea that they simply need a greater quantity of sleep. He accomplishes this through both didactic information about brain and body processes during various stages of sleep and through a number of self-administered quizzes, allowing the reader to evaluate his/her sleep problems by gaining  an understanding of poor sleep quality and related waking problems.

A variety of techniques are used to help the reader assimilate key information. At the end of each chapter, a “Pearl” is presented; these give practical suggestions which help integrate and implement the information presented in the preceding pages. Information which might ordinarily be relegated to footnotes and therefore overlooked is presented in highlighted boxes labeled “Snooze Flashes.”  “Warning” boxes point out possible mistakes or dangers to be heeded. For example, there is a caution about putting infants to sleep on their stomachs, even though sleeping prone provides relief for some adult cases of sleep disordered breathing.

The final third of the book is an invaluable resource for the many sleep disorder sufferers who, not matter how well they follow procedures for mental and physical preparation for sleep, do not achieve adequate relief.  Dr. Krakow gives clear explanations of the signs, symptoms, and consequences of sleep disordered breathing and limb movement disorders. He includes quizzes and information which will help the reader screen him/herself for the possibility of physical disorders affecting sleep quality, and provides instructions for various activities which will either improve sleep quality or which will point strongly to the need for a sleep laboratory evaluation and medical assistance.  Finally, he prepares the reader to participate in a sleep lab study, and to understand the possible benefits from mechanical, surgical, or chemical treatment. Particularly, he gives detailed and reassuring information about what to expect from CPAP therapy, including examples and tips from his personal experience.

This book is dense with information, much of which may be new to the reader. There are a number of skills to learn and practice which are simple in themselves, but which can be frustrating if not learned well and sequentially.  Perhaps the best approach is to read the whole volume through once, to get a basic overview and to assuage one’s curiosity as to what will be presented. Then, go back and systematically work through the assessment tools and exercises. Individual readers will find some steps take less time to learn than others, but most persons should expect significant improvements in their sleep quality within four to six weeks. Given that sleep problems may have plagued them for years, this is a relatively small time investment.  For those who are alerted to the likelihood of sleep disordered breathing and limb movement disorder problems, the clear and sympathetic descriptions of surgical, mechanical, and chemical treatments may give them the courage to get effective treatment for what can be truly life-threatening conditions.

Dr. Krakow is a board certified sleep disorders specialist, and is currently Medical Director and Principal Investigator of the Sleep and Human Health Institute, Medical Director for Maimonides Sleep Arts and Sciences, Ltd., and founder of the Nightmare Treatment Center, all in Albuquerque, New Mexico. He also is Medical Director for three additional New Mexico sleep laboratories, and Adjunct Associate Clinical Professor of Emergency Medicine & Psychiatry at the University of New Mexico Health Sciences Center. Treatment of chronic nightmares and disturbing dreams through cognitive-behavioral methods has been a major research focus for him, and his training and experience in internal and emergency medicine positions him well to bridge the disciplines of sleep medicine, psychology, and psychiatry.

Reviewed by: Linda Dutcher, Ph.D
                    Santa Fe, NM             

Media Experience

Posted in Media Kit

Media Experience



  • ABC 20/20
  • ABC Primetime
  • CBS Sunday Morning
  • CBS Early Morning
  • CBS This Morning
  • CNN with Paula Zahn


  • Jim Villanucci
  • Healthy Talk Radio with Julian Whitaker
  • Quality New Mexico with Julia Gabaldon
  • The Jim Bohannon Show
  • Home & Family Finance with Paul Berry
  • The Diane Rehm Show
  • Large metropolitan call-in radio programs:
  • Vancouver
  • Portland
  • Seattle
  • Washington, D.C.  


  • Shape
  • Redbook
  • Cosmopolitan
  • Health
  • Respiratory Magazine  


  • The Medical Herald
  • The New York Times
  • The Los Angeles Times
  • The Palm Beach Times
  • The Dallas Morning News
  • The Santa Fe New Mexican
  • The Albuquerque Journal

Dr. Krakow Bio

Posted in Media Kit

tvpic3.jpgBarry Krakow, MD, is a board certified internist and sleep disorders specialist, who has spent 25 years in medicine in the fields of internal medicine, emergency medicine, addiction medicine, and sleep medicine. Currently, he is medical director of two sleep facilities in Albuquerque, NM: Maimonides Sleep Arts & Sciences, Ltd, a community-based, sleep medical center and the Sleep & Human Health Institute, a non-profit sleep research institute.

Dr. Krakow's research team has established many firsts in the field of sleep medicine, including:

The first randomized controlled study to demonstrated that a cognitive-imagery technique can successfully decrease chronic nightmares without medication or psychotherapy

  • The first studies to show that trauma survivors suffer inordinately high rates of sleep breathing problems that worsen their insomnia, anxiety, depression, and posttraumatic stress symptoms.
  • The first studies to link sleep breathing problems to insomnia complaints among psychiatric patients
  • The first case series showing that treatment of sleep breathing problems decreases insomnia problems in many different types of insomnia patients
  • The first study to show that a large proportion (50%) of sleep center patients with sleep apnea also suffer from clinically significant insomnia symptoms, which may interfere with their efforts to treat their sleep breathing problems
  • The first study to show that evidence-based sleep medicine treatments could help disaster survivors and crime victims with sleep problems
  • The first randomized controlled study to demonstrate that nasal dilator strips can reduce insomnia symptoms in patients with likely sleep-disordered breathing.
Dr. Krakow's research group is one of the most published on the evaluation and treatment of sleep disorders in mental health patients, including more than 30 peer-reviewed papers and abstracts in this field. In addition, he has authored or co-authored four books on this topic as well.tvpic2.jpg

Dr. Krakow's research teams have consistently shown that insomnia and mental health patients frequently suffer from undiagnosed physical sleep disorders, which prevent them from resolving their sleep complaints, and which therefore often prevent them from improving their mental health.

With the publication of Dr. Krakow's new book, Sound Sleep, Sound Mind, we aim to spread the word that an enormously large number of insomnia patients and mental health patients can benefit a great deal by completing a full sleep evaluation and receiving evidence-based sleep treatments. In our view, sleep medicine needs to thoroughly integrated into the fields of psychiatry and psychology in order to provide mental health patients the opportunity return to rapidly recover their sleep health. We believe that aggressive treatment of sleep disorders in these patients will markedly improve their chances to improve their mental health.

News Pitch

Posted in Media Kit

A News Story You Won’t Lose Sleep Over

Topic:  The Missing Link That Solves Insomnia:  Sleep-Disordered Breathing

Chronic insomnia is the most common sleep disorder in America. More than one-third of adults at any given time suffer bouts of sleeplessness, and no less than 20 million people suffer chronic insomnia in need of medical attention.  The vast majority of these insomniacs are not helped by medication, because medication doesn't address their real problem. It only further hides it.

Why has such little progress been made to find a cure when so many people suffer from insomnia? Contrary to the conventional wisdom, insomnia is not simply a psychological problem caused by too much stress.  Insomnia is a mind-body problem, and for decades the physical component to insomnia has been overlooked.

What is this missing and usually hidden physical link?  Sleep-Disordered Breathing!

Sleep Disordered breathing is an often difficult to detect disorder of respiration that silently disrupts the sleep of millions of insomniacs.  Now, for the first time, Dr. Barry Krakow links insomnia and sleep breathing in his new nationally released book, SOUND SLEEP, SOUND MIND: 7 Keys to Sleeping Through the Night (Wiley & Sons, October, 2007, ISBN: 978-0-471-65064-5).  In this pioneering work, Dr. Krakow shows not only how sleep breathing problems go undiagnosed and untreated among insomniacs, but he also spells out in great detail how the current rage for the sleeping pill cure is anything but a cure.

Dr. Krakow is a world renowned sleep expert, author of several books on sleep and numerous research articles on sleep, insomnia, and sleep breathing published in leading sleep, medical, respiratory, and psychiatric journals.  He is the medical director of several sleep centers in New Mexico, including Maimonides Sleep Arts & Sciences, as well as the principal investigator of the Sleep & Human Health Institute, a non-profit sleep research center.

Dr. Krakow has an array of media expertise, including radio, television, and print exposure.  A complete list of media background is included in this packet.  Several of Dr. Krakow’s television and radio appearances are accessible on our website

In upcoming appearances, Dr Krakow will address the sleep breathing connection to insomnia and how sleeping pills often steer chronic insomniacs in the wrong direction.  The quotes below reflect simulations of the types of topics Dr. Krakow would anticipate and his responses to them:

  • The link between sleep disordered breathing and insomnia: “The medical community, as well as the majority of insomniacs, are headed in the wrong direction when they search for sleep treatment.   They hastily conclude that stress is the cause and pills are the answer.  Many of these troubled sleepers are literally shocked to find that their restless nights were due to sleep-disordered breathing.  This sleep condition is clearly a physical disorder, but it was invisible to them until they were tested in the sleep lab.”
  • Why sleep quality is emphasized over sleep quantity: “Insomniacs are often obsessed with the number of hours slept, and all the misleading drug ads for sleeping pills reinforce this invalid perspective.  The real problem for 90% of insomniacs is they’ve got a sleep quality problem, but they don’t recognize it.  If you don’t get good quality sleep, you end up with insomnia, feel lousy in the morning and have no energy to function well during the day.  So, why is the insomniac’s sleep quality so bad?  Again, the answer in the majority of cases appears to be sleep-disordered breathing or SDB.  Unfortunately, while SDB robs these troubled sleepers of quality sleep, they continue to obsess about the number of hours they’re getting or not getting.”
  • Prescription sleep aids set back effective insomnia treatment: “Sleeping pills do not resolve the underlying mental, physical, and emotional issues that contribute to insomnia.  They may help people temporarily, but in an embarrassingly high number of cases, the use of pills mask or delay the diagnosis of the breathing condition.  So, sleeping pills often make things worse for failing to correctly diagnose and treat the real cause of the problem.”
  • Are pills a bad choice for sleep treatment? “For the vast majority, sleeping pills do not provide a solution.  There is so much more ground to cover prior to prescribing sleep drugs.  These medications are often called upon as a first option, yet they should be seen as a last resort.”

For more information on Dr. Krakow and Sound Sleep, Sound Mind, visit

Please contact Marianne Porter at 505.998.7201 discuss arranging an interview with Dr. Krakow.  Thank you for your consideration.

Interview Topics

Posted in Media Kit

1. Dr. Krakow's new book, Sound Sleep, Sound Mind (see below).

2. The long-term health consequences of poor quality sleep

3.  Why going to the bathroom at night (nocturia) is an extremely reliable marker for sleep disordered breathing.

4. Current issues with traumatic stress in soldiers and others suffering trauma.

5. Nightmares and their cure. 


Sound Sleep, Sound Mind is the only sleep book to discuss:

a)   All sleep is not the same.  Most people focus on sleep quantity (how many hours they sleep) rather than sleep quality. But imagine, what good is more hours of poor quality sleep?

b)   Insomnia is most often thought of as a psychological problem, even in the medical community. But surprisingly, most people with insomnia have physical sleep disorders like sleep disordered breathing disorders or restless legs.

c)   Many people on sleeping pills are not on the right treatment—they are being told that their problems are primarily psychological, not physical--but sleep aides don’t resolve the physical sleep problems that create poor sleep quality.

d)   Most people need to be tested in a sleep lab to see how they’re affected by lack of quality sleep,  Sleep problems are not ‘normal’.  Stress and light sleep are just the tips of the iceberg.

e)    Higher quality sleep:  

  • Enhances memory and brain power
  • Increases energy
  • Reduces accidents
  • Decreases stress
  • Reduces risk for physical or mental illness
  • Repairs the systems of the body
  • Lowers blood pressure